Washoe Valley properties can offer something many buyers find difficult to replicate: scenery.
Mountain views, open space, privacy, and outdoor living can be significant selling points.
But simply having a view doesn’t guarantee that buyers will recognize its value.
The property needs to be positioned and photographed so that those advantages are clear.
Identify the View
Start by determining exactly what the buyer will see.
Is the view visible from the living room?
The kitchen?
Primary bedroom?
Deck?
Backyard?
Aerial photography may also help communicate the property’s broader setting when appropriate.
The objective is to make the property’s relationship with its surroundings obvious.
Clean the Windows
This may sound simple, but dirty windows can reduce the impact of a beautiful view.
Before photography and showings, clean windows and screens.
Remove unnecessary objects blocking sightlines.
Open curtains and blinds where appropriate.
Allow natural light to contribute to the presentation.
Prepare Outdoor Spaces
If the property has a deck, patio, balcony, garden, or outdoor entertaining area, make sure buyers can comfortably experience it.
Clean outdoor furniture.
Trim landscaping.
Remove clutter.
Repair damaged surfaces.
If there is a natural gathering point with a view, make that feature obvious.
Don’t Neglect the Interior
A great view can attract a buyer, but the rest of the home still needs to perform.
Evaluate paint, flooring, lighting, fixtures, kitchen surfaces, bathrooms, and general maintenance.
The goal isn’t necessarily to remodel.
Instead, determine whether relatively simple improvements can make the home feel more polished.
Review Property Information
Property records and assessment information can provide useful background.
Carson City maintains property information and parcel resources through its Assessor’s Office.
For Washoe Valley properties, sellers should consult the appropriate Washoe County resources.
Before listing, identify questions involving property boundaries, improvements, structures, access, and other relevant matters.
Be Accurate About Views and Location
Marketing should describe the view accurately.
Avoid exaggerated claims.
If the property has a partial mountain view, say so.
If the view is unobstructed from certain areas, explain that.
Trustworthy marketing helps attract buyers whose expectations match the property.
Consider Professional Photography
Views are extremely difficult to communicate with poor photography.
A professional photographer can evaluate lighting, angles, composition, and timing to make the property look its best.
Photography should include both interior and exterior perspectives.
The goal isn’t simply to take attractive pictures.
It is to help buyers understand why the property is different.
Understand Nevada Disclosure Requirements
Nevada’s Real Estate Division publishes a Seller’s Real Property Disclosure Form and an updated Residential Disclosure Guide.
Sellers should discuss applicable requirements with their real estate professional.
This is particularly important when a property has unique characteristics or known conditions that could affect a buyer’s evaluation.
Calculate the Expected Net
Before setting a price, sellers should understand the likely financial outcome.
Transaction costs may include repairs, concessions, commissions, closing expenses, taxes, and other charges.
Nevada’s Real Property Transfer Tax is collected when a real estate transfer is recorded.
A clear estimate of expected proceeds can help sellers make better decisions about pricing and negotiations.
Tell the Whole Story
A Washoe Valley property with mountain views shouldn’t be marketed solely with a sentence saying “beautiful views.”
Show the view.
Explain how the home connects to it.
Photograph the rooms where the view is most impressive.
Highlight outdoor living areas.
Explain relevant features of the property.
The objective is to communicate the experience without making unsupported claims.
Prepare Before the Listing
Mountain views may be one of the property’s greatest assets, but presentation determines whether buyers appreciate them.
Clean the home.
Prepare the landscaping.
Clear sightlines.
Photograph the property professionally.
Establish a competitive price.
Create an accurate story.
Then bring the property to market with a strategy built around what makes it unique.
